I did a blog about this back in May 2018. And I did the same for this year.

With the Covid-19 situation and the circuit breaker ruling in place, many businesses are affected. They are seeing a drop of 70-80% in terms of sales and customers. Even, my mom’s food stall in Toa Payoh is also affected.

If you have been putting off in learning on how to create Facebook ads for your business, this is YOUR TIME!

I have met many business owners for the past few months AND I found out that 98% are still making their Facebook ads in this format - 1 Campaign - 1 Ad Set - 1 Ad

With current landscape where advertising costs are going up due to changes of audience behavior AND more businesses are investing in Facebook ads, it is always better for us to cast the net wider.

With creation of 1 Campaign - 1 Ad Set - 1 Ad, I doubt we can cast our net wider AND stretch our advertising dollars.

✅ Step 1 - TRAFFIC 📈
- We need the traffic to show our offer.
- That's why some of us are investing in paid advertising, some of us are posting more and more. And some of us are posting and praying that someone will buy.

You keep sending our request new friends to people you barely know.
- You are doing this because you want to increase your “network”.
- You are hoping that every time you post your offer on your personal profile, they can get to see it. The more friends you have, the bigger the exposure.

WRONG !!!!

💥💥 What type of video is good for Facebook ads?

It is 1-minute video.

• Why 1 minute? 1 minute is too short?

• I can't do 1 minute. It is not possible. Longer is better, isn't it? I can promote more.

👉 If you are asking those questions, you tend to lose out.

#1 - DON'T GET STUCK IN "2012 MINDSET"
- Meaning, in order to advertise for FREE and to get more exposure on Facebook for FREE, you need to post MORE. 
- I find this utterly BS. 
- The more you post, the lesser exposure you get on top of the 2-6% audience reach limitation imposed. 
- Ultimately, you need to understand that it is not an ideal user experience if Facebook were to share or promote every single post to every single Facebook page like you have. That will be considered as spamming. Do you like spamming?

I would like to begin this blog post by telling the whole world that I TAUGHT MY 100TH PARTICIPANT. 

I could not have imagined that I could do it when I first started my first Make Your Own Facebook Ads workshop back on 29 August 2015. 

Since then, I have met, shared and helped numerous business owners through workshops, personal consultation, and coffee sessions. Agnes Hoon is my 100th workshop participant. 

Firstly, I would like to wish all my muslim readers Ramadhan Mubarak. May we all have a more rewarding Ramadhan this year. 

And as usual, during this period, the buying and selling tends to pick up. You can observe on Facebook especially in Facebook groups, sellers are already putting up their various offerings. 

Today, I am going to share with you on how to use google form to collect orders for your offering.

In this blog post, I am not talking about your Irresistible Offer nor I am touching about Customer Purchasing Journey. I am specifically touching on the technical aspects of Facebook Ads creation interface. 

I will share what are the 3 things that you should re-look on how you make your Facebook ads. 

2017 is coming to an end. You have invested so much in FB ads to promote your business. It is time for you to re-look and analyze. 

You need to take a look at your Revenue Generated, Return of Investment and Profits. 

Come 2018, what you can do to improve your FB ads performance ?

Allow me to share 7 tweaks that you need to be doing for your FB Ads in 2018.

One day, you visited Lazada website looking for sneakers. You could not made up your mind so, you told yourself that you will do another search on another day.

Then, you logged in to your Facebook and you saw....

STEP 1
- Go to your Ads Manager page.
- Click on the 3 bar besides Ads Manager and expand the menu. 
- Select the Pixels option

When comes to choosing the right audience for your Facebook ads, it can be time consuming and tedious. With SO many options to select, it can be a dreadful exercise. 

If you are making Facebook ads to promote your business, it is important to note that, your Facebook ads should reach your target audience. Like a saying goes, " If you are trying to sell to everyone, you will end up selling to no one. "

THERE WILL BE CATEGORIES FOR AMOUNT OF TEXT USED

Previously, if text in your image is more than 20%, your FB ad will not be approved. That's it. No two ways about it.

WILL IT WORK ? 

$5.00 a day budget for your FB ads can work for you. For those who have been investing in FB ads regularly, you know that there is a minimum budget set for your business. Like mine, it is $5.17. That's the minimum amount I have to invest per day.