HOW FACEBOOK ADS + SLIDESHOW + PRICE LIST GENERATE 200 LEADS?
THE RESULTS ARE ASTONISHING!
Wedding Arqhitect is generating 10 leads a day.
The Camel Caravan is generating 200 leads wihin 14 days WITH A BONUS! (I will share later)
There are so many ways on how you can generate leads for your business with Facebook ads.
In these 2 instances, I gave the same framework to these 2 businesses, The Camel Caravan and Wedding Arqhitect They attended my full day training.
THE RESULTS ARE ASTONISHING!
Wedding Arqhitect is generating 10 leads a day.
The Camel Caravan is generating 200 leads within 14 days WITH A BONUS! (I will share later)
WHAT IS THE FRAMEWORK?
The approach is simple.
We need THEIR DATA or CONTACT DETAILS in order for us to re-target again in the coming months. Promoting to people who have known about you is way way easier and they have a lower resistance.
But anyone is always reluctant to provide their contact details, just like that. So we need to provide them something in return.
In these 2 instances, it was a price list.
In order to have access to their price list, they need to fill up a form. And that’s how we can get their contact details.
And the best part is, we can re-target, re-connect and provide them updates about your offer in the next 3 months.
And if you do not want to spend anything to re-target them, you can always use MailChimp for email marketing where it is FREE up to 2000 emails per month OR you can whatsapp them.
WHAT ARE THE MECHANICS?
Ready? Let’s do this.
Prepare your price list in terms of brochure.
You can always go to Canva to design your own.
They have so many templates for you to begin with.Prepare your 15-30 slideshow.
You can do it in Powerpoint.
To make your life way way more easy, you can use the slideshow feature provided by Facebook when making your ads.
Trust me, Facebook is a social media platform. You will be forgiven if the quality is a bit low or look amateurish. This is exactly what the 2 businesses did.
Slideshow is considered as a video. And Facebook Video Ads are cheap and can reach more audience.I want you to complete this $5.00 11-minutes training on how to create a lead form Facebook ad. Click here for the the training.
There you have it. 3 simple steps.
But it may take you 3-4 hours to do all the 3 steps at once.
If you can do all these at one sitting, you are awesome.
If you can do all these at one sitting, trust me, you can use the same Facebook Ad Campaign again and again and again and again until your results are on the down trend, that’s when you need to repackage the offer again.
If they can do it, so can you! But Nazrin, what is the bonus?
In the case of The Camel Caravan, I showed Mr Ali that he has additional 52 leads within the same period resulting from the campaign.
These 52 leads did not fill up form directly from the Facebook ad. They enquired via his Facebook page inbox.
These has be counted as in the previous months, his Facebook enquiries were averaging 5 enquiries only.
NAZRIN, I WANT TO LEARN FROM YOU
😮 You do not need to be so good at computer to make FB Ads.
😮 You do not need to have a strong marketing background or knowledge to make FB Ads.
😮 You do not need to be master of copywriting, master of persuasion to make FB Ads.
And yes, these are some of the things that I heard too common from many business owners. I get it, learning about FB Ads can look complicated from the outside.
👍 That's the reason why I am putting together a couple of full day Make Your Own FB Ads workshops in July 2019.
In the workshop,
- you will be making your own FB ads guided by me.
- you will learn and discover the exact systems that experts are using.
- you will learn on how to track your ad metrics so that you can optimize and scale up your ad.
✅ By end of the day, you will have a working system in place that to grow your business.
✅ You are on your way to generating more leads and sales for your business.
➡ If you are needing this right now, register today at https://www.imakefbads.com/workshop
Registration closes on 19 July 2019.
Dark Soya Sauce Bottle + Door Gift + Facebook Ad
Next question was asked, "Abang, what video should I make ? I do not know how to do video and I do not have a budget to do a good one. "
Well, you can collate all your products photo and make it into a slideshow. Facebook consider it as a video. BUT doing that, it lacks that attraction.
So I asked Aim, what is the most unique order you have delivered. He replied, "Dark soya sauce."
When Aiim first attended my 1 day workshop back in May 2017, there wasn't much activities nor Facebook campaigns he created. Citing "Not Confident Yet To Create His Own Facebook Ads" as the main reason.
So when he attended my Facebook Ads Optimization workshop in Jan 2018, I made him realized of his lost opportunities for the past 8 months. I encouraged him to get things done in order to see some traction for his door gifts business.
I told him to do these 3 things.
1 - Make A Video
2 - Run Facebook Ad
3 - Do A Fast Follow Up
1 - Make A Video
- Now, why video ?
- Simply because with video, your campaign can reach out to at least 20-30% more audience with the same budget.
- Example, $100 can reach out to about 8000 - 10 000 people for a photo Facebook ad. With video ad, the same budget can reach out to about 10 000 - 13 000 people.
Next question was asked, "Abang, what video should I make ? I do not know how to do video and I do not have a budget to do a good one. "
Well, you can collate all your products photo and make it into a slideshow. Facebook consider it as a video. BUT doing that, it lacks that attraction.
So I asked Aiim, what is the most unique order you have delivered. He replied, "Dark soya sauce."
Well, make a video how that Dark Soya Sauce will come handy for people. He replied, " I got it Abang. How about the quality? "
Don't worry about quality. When you make more money, you can invest in a good video production. This is Facebook. Low quality are forgivable. He came up with this video.
The results, he received 10 enquiries in just a week. In a week, he managed to confirm 1 order. As of today, he has closed 3 bookings with that one video ad.
Compared to Feb-March 2018, he garnered only 2-3 enquires. In a week, 10 enquiries came in.
2 - Run Facebook Ad
- Why ? Simply, you want your offer to reach out to more people. The more people see your offer, the higher probability of enquiries coming in.
- Example, if your offer is being seen by 10 000 people, likely hood, an estimate of 2% will be drawn to your offer. And that is 200 people. Out of this 200 people, an estimate of 2% will take further action. In this case, estimated 4 people will enquire.
- With this, you are sure that your offer will be seen by a certain number of people. With organic, you are just publishing and praying that the numbers will come in.
3 - Do A Fast Follow Up
- Nowadays, people appreciate a fast response. If your reply came in more than 3 days, it can be considered as too slow.
- What I shared with Aim was, if enquiry came in between 9am-5pm, you must reply within the same day. If you can't, you must reply the next day at 9am. YOU MUST.
From what I gathered from Aim, he has invested $150 on Facebook ads and his returns is 17 times.
How you calculate this ?
( Revenue - Facebook Ad Budget ) / Facebook Ad Budget
I hope Aim's story can provide some inspirations for you for your next marketing drive.
If you have any question, feel free to drop me an email.
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FACEBOOK ADS + 6 MONTHS = 120% INCREASE IN BOOKINGS.
Motorcycle towing company and Facebook ads ?
Allow me to share with you how I helped them in doubling their bookings by investing in Facebook ads. Thus, doubling their monthly revenue.
With their permission, I will bare it all. I believe if you read till the end of the blog post, you will gain insights on how you can do it for your own business.
Motorcycle towing company and Facebook ads ?
Allow me to share with you how I helped them in doubling their bookings by investing in Facebook ads. Thus, doubling their monthly revenue.
With their permission, I will bare it all. I believe if you read till the end of the blog post, you will gain insights on how you can do it for your own business.
Allow me to introduce Hisyam and Syaiful. They are young partners in Orange Towing Services. They have been running the business since late 2015.
Somewhere in June 2016, they decided to approach me to find out how can they increase their number of bookings. Will paid Facebook ads help ?
WHAT WERE THEIR CONCERNS ?
1. Their main concern is the number of bookings.
- They were averaging 5 bookings per day. That is roughly 150 bikes per month. To make the business sustainable and profitable, they had to increase the number of bookings per day.
2. Affordability ?
- They were afraid that Facebook ads will be expensive. Back in June 2015, they were stretching thin with their expenses.
3. Same old content.
- Another concern of theirs were the content creation.
Back then, they were posting once every 2 days. 90% of the time, they were posting about the motorcycles photos they towed. They realized that it was too boring for, even, themselves to upload and share.
MY RECOMMENDATIONS
When they first came, they were struggling. I could not guarantee immediate success BUT within the span of 6 months, I am confident that they can double their daily bookings.
1. CONSISTENCY
- I advised them to be consistent with their posting. Keep to a schedule. Starts with 2 posts a month. And allow Facebook ads do the heavy lifting.
2. PROMOTE STORIES
- Being a towing service provider, they could not provide a tangible item for customers to see, hold and touch. We need to promote stories.
- Stories about them. Stories about their services. Stories about towing and so forth.
3. HEARTFELT HASHTAG
- It may sounds cliche but I suggested that they should be starting to use and capitalize #wearebikerstoo.
- The idea here is to lower RESISTANCE of their target audience.
4. FACEBOOK VIDEO ADS
- Why ? Since they are reluctant to invest MORE in Facebook Ads and Facebook Video Ads is the best in going forward.
- Why ? To maximize their allocated budget.
- Do you know Video Ads can reach out to additional 30% (avg) audience for the same budget allocated for Image ad ?
- Meaning, for example, $100 = 10 000 audience size for a photo based ad. For Video Ad, it can be like $100 = 13 000 audience size.
5. MAINTAINING THE CURRENT MARKETING CHANNELS
- I was asking them how they got their bookings currently. They explained to me that it was through word of mouth.
- I probed further asking them how they got to know you. They shared that they always attend coffee session with bikers and workshop owners. They distributed their name cards to bike shops. And also through fellow bike towing service providers.
- Personally, I advised them to build on these relationships further on these marketing channels. Build rapport with them.
6. TRACKING
- Start tracking. It is important and paramount to track your efforts so that you can make necessary changes or tweaks to your game plan.
- One of the changes that I implement was data reporting. Every time I request for updates, I would like to receive precise data NOT "we got a lot more", "it was good, many calls". We have to go a little bit more precise.
7. CONGRUENCY
- In order to provide a good customers' experience, our efforts, online and offline, has to be congruent.
- Meaning, if we put up a smiling face online, we have to smile offline. If we are very helpful online, we extend that offline. Anything that we put up online, it has to be congruent, real and no "hanky-panky" stuff.
THE GAME PLAN
So, we embarked on a 6 months journey from Aug 2016 - Feb 2017. The game plan was :-
1. Two posts monthly - Organically.
2. $50.00 of Facebook Ad budget monthly.
3. To increase the bookings by at least 50% at 3 months mark.
4. By end of 6 months, to increase the bookings by at least 20%
IF YOU ARE STILL READING,
I just want to say, YOU ARE AWESOME...
The first ad ran in Sep 2016 - The idea was to target a specific audience and that is riders working in Jurong Island.
We created a video ad using only handphone.
It performed very well. They were getting a lot of enquiries.
We are looking at 15 calls a day. Previously, they were averaging 10 calls a day. BUT, their average bookings per day still remains at 5 bikes a day EXCEPT for 3 days in Sep 216 where they managed to get 9 bookings a day.
THE SECOND AD
The second ad was a bit let down. We wanted to share that we provide overseas towing. BUT, it did not performed as we expected.
We did a Post Engagement ad.
THE THIRD AD
For Nov and Dec 2016, we did not ran any ads. So in January 2017, we run two ads concurrently.
THE FORTH AD
The 2nd Facebook ad in January 2017 was a video ad.
THE FIFTH AD
The fifth ad, we were trying to promote our other services instead. We were promoting battery change services for Super 4 bike owners only.
This time, the ad performed very well even though it wasn't a video ad.
I ran their ad for only 14 days per month. The main REASON why I am doing this is to prevent ad fatigue.
THE OUTCOME
Within 6 months, the Facebook page likes grew by 27%. These page likes are quality page likes. WHY ?
I did not run any page likes campaign. This is a good indication that people are following and liking the Facebook page due to content exposure. They have their reasons why they are following them.
Here is the tricky part. Let me break it down for you.
Engagement measures a Facebook post’s performance. It’s the sum of all possible actions you can take within a post.
This includes reactions, sharing and comments. BUT if there are any comments that we replied, our replies will not form part of the engagement metrics.
Consumption measure all possible actions that you can take within the post structure only.
Example, photo view and video play. If you include a link in your copy writing, a link click is considered as a consumption. Consumption will not measure reactions, comments and shares.
These engagements and consumption are the reactions of Facebook ad investment.
This metrics are more direct. It measure how much reach can we achieve with the allocated budget.
Increased bookings did not happen immediately. It is only 2 months later, we managed to see some changes.
CONCLUSION
With CONSISTENCY, we are able to maximize our Facebook marketing efforts. And yield results.
1. From almost 15 posts a month, down to only 2 posts a month. At times, they did extra posts.
2. They increased their advertising by 4 times within 5 months.
3. Now, they are expanding their marketing channels to other platforms.
A MAN + SHAWLS = CASA MIA SOFEA
We decided Facebook ads can help our business. We were lucky that Facebook did not banned our personal account back then, as we discovered that we were not allowed to promote or sell through our personal accounts.
We started our first FB ads with $30.00. We were happy that our ROI for our first campaign were 33 times.
Copy-writing. It was a struggle. I had to learn and read up about copy-writing. Put them into action.
It's important to have a good copy-writing. I'm still learning. A good copy-writing can make you a lot money. A great copy-writing can maximize your FB ads budget.
BACK IN JULY 2015...
Brother Isnaen approached and asked me if he is able to buy me a coffee. He wants to find out more about online marketing stuff.
We met. We talked. We discussed. I believe after that coffee, he had some ideas on how to jump-start his business.
MINIMIZE LOSSES, MAXIMIZE GAINS
I was asked for coffee for the 2nd time with Brother Isnaen. This time around, the session was quite different. He was asking more specific questions. I knew he already made his plans. He just need some of validations about his ideas.
I remembered asking him why he wanted to do this business. His reply was super authentic and a solemn one. " I am doing it for my wife. I want to create additional income for my wife. "
I asked, " What's stopping you from starting this ? "
" Nazrin, will people buy shawls from a guy ? "
I remembered I replied him, " Why not ? People doesn't have to know that a guy is selling. You don't have to promote your products in Singapore only. You can market to overseas. With Facebook ads, I believe you can. "
And he did.
Here, with a big heart, Brother Isnaen shares his own personal stories about his business and Facebook ads.
We are in our 30s with 3 beautiful children. I'm working as property executive and my wife a Customer Service Officer.
We sell tudung / shawls for Muslimah.
We stumbled upon the opportunity when a friend who was looking for a reseller for the tudung business.
We first started selling within our own personal network, families and friends. We also promoted and sold our products through our own personal Facebook profile.
We knew we need to expand the network. With the money generated from the sales, we reinvested back into the business.
We decided Facebook ads can help our business. We were lucky that Facebook did not banned our personal account back then, as we discovered that we were not allowed to promote or sell through our personal accounts.
We started our first FB ads with $30.00. We were happy that our ROI for our first campaign were 33 times.
Copy-writing. It was a struggle. I had to learn and read up about copy-writing. Put them into action.
It's important to have a good copy-writing. I'm still learning. A good copy-writing can make you a lot money. A great copy-writing can maximize your FB ads budget.
It is also very important to have a good photo. Photo that helps to aid your copy writing. Overall, it helps to make your offer stands out.
Facebook ads helps me to save time. Now, I run FB ads on monthly basis. It reduced my organic Facebook postings. Now, I have a scheduled Facebook organic posting.
At the same time, Facebook ads helps me to save money. I attended Nazrin's Make Your Own Facebook Ads training back in August 2015. Ever since, he has been sharing his own processes through the secret support group regularly. He is always there to help me with my questions along the way.
Through these, I managed to structure my FB ads so that I can maximize my Facebook advertising budget.
Facebook ads is good tool to use for business. Thanx Nazrin for the assistance in my entrepeneurahip journey
I hope Casa Mia Sofea story has provide some hope or inspirations to you.
If you have questions about Facebook ads or want to know more or you just want to drop a message and say hi, feel free to fill up the form below.
Flyers Distribution VS Facebook Ads
The main challenge for Filzah is to make decision which marketing platform to invest in order to promote Gerai Nenek Obek's Weekend Buffet.
Here, she was quoted $280.00 for 2000 copies of flyers. She came to me asking, for the same amount how big the audience will be on Facebook. I said that she was probably looking at an audience size of 30 000 people on mobile platform only.
She decided to divert her marketing budget from flyers to Facebook ads.
This time around, the young boss of Gerai Nenek Obek is willingly to share her story with Facebook Ads.
Her 2nd food outlet ala cafe set-up was set up about 8 months ago. It is decision made by the family to be able to serve more customers in Singapore.
They wanted to try something new. Something that they never did before. That is Ramadan Weekend Buffet. We, Singaporeans, love to eat and explore new makan places. It is a culture.
The challenges were :-
1. They never did this type of event before.
2. They were on the fence about advertising with Facebook ads as they are used to flyers distribution all this while.
3. They did not determined their targets as they do now know how the response to their Ramadan Weekend Buffet will be like.
FLYERS VS FACEBOOK ADS
The main challenge for Filzah is to make decision which marketing platform to invest in order to promote Gerai Nenek Obek's Weekend Buffet.
Here, she was quoted $280.00 for 2000 copies of flyers. She came to me asking, for the same amount how big the audience will be on Facebook. I said that she was probably looking at an audience size of 30 000 people on mobile platform only.
She decided to divert her marketing budget from flyers to Facebook ads.
NO PRE-DETERMINED SALES TARGET
Next, we set our targets. Filzah did not have any pre-determined targets to meet as she did not know what to expect as this was their first time doing it.
If you are doing FB ads for your business, I encourage you to have at least SALES TARGET.
1. How much do you intend to make from a FB marketing campaign ? This way, your efforts in creating content and making changes are focused.
2. You do need a Sales Target so not to blow out or drained your budget. A simple guide, set aside 20% of your Sales Target for your FB ads.
WHAT IS THEIR FB AD LOOKS LIKE ?
Gerai Nenek Obek Facebook ad was served on mobile platform only. Why ? Mobile platform has at least 40% more penetration of audience compared to Desktop platform.
HOW WAS THEIR RESULTS ?
- They exceeded their sales target by 20%.
- Their Facebook page likes increased by 50%.
- Their Facebook ad were shared organically by 120 people. It means, the ad can be seen by their own networks.
- They received feedback from customers on which areas they can improve. That's very valuable to Gerai Nenek Obek.
YOUR TURN
If you are running a food outlet or restaurant, I hope this story can inspire you or provide you some ideas for your FB ads.
This sharing of information will not happened without the consent and permission from Filzah. So, if you intend to drop by her outlet, feel free to check out for more details over here.
It All Started With One Product
He has a business idea. He has a website. But he wasn't getting the numbers and attention he wanted.
Back then, he has only one product, selling Novik Gloves. After he attended my Make Your Own FB Ads workshop, he became confident. He understood what it takes to market online using FB ads.
Here is his story...
In this post, I will be sharing the story of Mr Elton Ng.
He has a business idea. He has a website. But he wasn't getting the numbers and attention he wanted.
Back then, he has only one product, selling Novik Gloves. After he attended my Make Your Own FB Ads workshop, he became confident. He understood what it takes to market online using FB ads.
Here is his story....
## I attended Make Your Own FB Ads workshop last year. I am doing e-commerce business for motorcycle's apparels and aftermarket parts. My Facebook page is www.facebook.com/motologystore , my website is www.motologystore.com and my name is Elton Ng.
It started with a single brand, Novik Gloves. I have always want to expand my business, not limiting to one product. I really like the idea of motorcycle apparel e-commerce set up.
With the convenience of clicking on the computer or mobile phone and have it delivered to your door step. All in the comfort of your home.
Over a short period of time after attending the workshop, I managed to bring in different brands and higher quantity, providing services and matching customers' needs into one single web, www.motologystore.com
I started from a single brand FB page, promoting Novik Gloves only, and later migrated to an official and more streamlined Facebook page that now provides, sells and serves more than 700 Hundred SKUs.
Some of the challenges I had while managing my Facebook page were :
- Am I reaching the right audience ?
- How does this Facebook Ad thingy actually work ?
When I attended the workshop, Nazrin taught about reaching the right audience and targeting, and with Nazrin introduction of Canva.com, it certainly add value and gave my photos more professional look.
He also taught of "keeping your page alive". It did not meant that I have to post every hour or even daily, but CONSISTENCY is the key. Something that I can managed and be consistent about it. Over posting and under posting will "kill" the page.
Nazrin's most impactful words to me are :
- You as a receiver, how do you like to read the ad from the pages ?
- How would you like the ads of your interest speak to you ?
With these, I always apply a "Problem - Solution - Service" approach for my FB ads.
Example from one of my top performing FB ads, promoting motorcycle raincoats,
- THE PROBLEM = always find it hard to step of the house due to rain or errands ?
- THE SOLUTION = We bring one of the market best value for money rain coat,
- THE SERVICE = We will deliver to your door step. So you can continue your errands or avoid getting drench while going to buy a rain coat.
With this approach applied, most of our targeted customers that are stuck with the "PROBLEM" got solved by our "SOLUTION" who will benefit by "THE SERVICE" we provided.
But of course not every ad or post will give monetary returns. Some are for marketing purposes to bring more awareness for my business or certain products and brands.
My only hope is Facebook will be more lenient on posting limitations like the 20% RULE for words on picture and also the amount of audience you can reach without boosting.
And I certainly hope to attend a refresher or guidance course by Nazrin to see again or learn more where I am missing and lacking. ##
I sincerely hope that Elton's story can provide inspirations for your own online Facebook marketing efforts.
If you do have any questions about making your own FB ads for your business, you may post your question via the contact form below.